Weight: 80g

• Hydrolyzed Keratin rebuilds strength and elasticity in damaged strands.

• Green Tea Extract protects hair from environmental and UV damage.

• Geranium, Peppermint, and Rosemary balance scalp oil.

• Argan and Jojoba oils smooth frizz and lock in moisture.

• A rich, sulfate-free lather that cleanses without stripping natural oils.

Description 

Freya is the “resilience” in your hair ritual. Designed for hair that is fine, fragile, or prone to breakage, this is not a standard detergent—it is a structural reset for the hair shaft.

We have rejected the aggressive stripping agents found in commercial shampoos for a precision blend of Hydrolyzed Keratin and Green Tea antioxidants. Instead of merely washing the surface, this formula actively targets microscopic gaps in the cuticle, reinforcing the fiber against environmental stress and UV damage.

Upon contact with warm water, the bar generates a dense, micro-bubble lather that cleanses without friction. Enriched with Argan and Jojoba oils—lipids that mimic the scalp’s natural biology—it restores elasticity and smooths the surface without weighing down fine textures.

The experience is designed to be as stimulating as it is strengthening. Scented with the awakening trio of Peppermint, Rosemary, and Rose Geranium, it provides a cooling, botanical clarity that stimulates blood flow to the scalp as effectively as it fortifies the hair.

Ritual Suggestion

1. Soak: Thoroughly wet hair with warm water to prep the cuticles.

    

2. Lather: Create a dense foam by gliding the bar from roots to ends.

    

3. Massage: Gently massage the scalp to stimulate follicles with the Peppermint oil.

    

4. Absorb: Squeeze the lather down the length of the hair and let it sit for 60 seconds to allow the Keratin to bond.

    

5. Condition: Rinse clean, then immediately follow with conditioner on mid-lengths and ends to seal in the protein.

    

Full Ingredients List

Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Betaine, Kaolin, Cetyl Alcohol, Behentrimonium Methosulfate (And) Cetearyl Alcohol, Argania Spinosa Kernel Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Cocos Nucifera (Coconut) Oil, Panthenol, Hydrolyzed Keratin Protein, Rosmarinus Officinalis Leaf Oil, Pelargonium Graveolens Oil, Mentha Arvensis Leaf Oil, Camellia Sinensis Leaf Extract, Diheptyl Succinate (And) Capryloyl Glycerin/sebacic Acid Copolymer, Stearic Acid, Parfum, Citronellol, L-Menthol, Phenoxyethanol (And) Caprylyl Glycol (And) Sorbic Acid.